Sweetie 2.0 wins Innovation Award
Recognition of a contemporary approach
The prize, a Blue Tulip, was handed to Managing Director Albert Jaap van Santbrink of Terre des Hommes on Friday. He sees the prize as recognition of the contemporary manner in which Terre des Hommes denounces and acts against child sex abuse. ´Every day, 750,000 men go looking for online sex with children. We try to put an end to this with Sweetie and deter these men. The Accenture Innovation Award is a huge encouragement and strengthens our resolve to continue these activities.´
Making Internet a safer place
Terre des Hommes' Sweetie initiative has put webcam sex on the map internationally. During a period of ten weeks, Terre des Hommes succeeded in tracking down 1000 individuals who wanted to engage in online sex games with children. Sweetie 2.0, which is now under development, goes a step further. ‘Chat bots’ in combination with fake, computer-generated children (avatars) will monitor thousands of chat rooms on Internet to trace, identify, discourage, warn and deter men who are looking for online sex with children. Terre des Hommes has initiated collaborations with the police, specialised companies and universities to achieve this. Van Santbrink: ´Arrests alone are not the solution; webcam sex must also be tackled preventively.´
In total, ten Accenture Innovation Awards were handed out on Friday. Sweetie had to compete with four other finalists in the Safe & Secure Society category: Robin, Drone Detection Radar, Metaflex Intelligence, Mobiele Dijken Nederland and Sam, the security robot. The Blue Tulip symbolises innovation because no bulb grower has yet succeeded in producing a tulip of this colour.